Valera is a Swiss specialist in hair care appliances, manufacturing professional hairdryers, straighteners, and clippers known for precision engineering and hair protection.
Valera has been a leader in the professional hair care industry since 1955, operating under Ligo Electric SA in the Swiss canton of Ticino. Renowned for its "Swiss Hair Specialists" heritage, Valera designs and manufactures high-performance hairstyling tools that prioritize hair health and ergonomic comfort. Their product line includes professional hairdryers equipped with silent, powerful motors, as well as hair straighteners and clippers used by stylists worldwide.
Deeply collaborative with the hairdressing profession, Valera develops proprietary technologies such as the Rotocord tangle-free device and Touch Me cool nozzles to improve the styling experience. Whether for salon use or personal care at home, Valera appliances adhere to rigorous Swiss quality standards, ensuring reliability, safety, and precise styling control.
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Valera hairdryers are equipped with a safety thermostat that cuts power in case of overheating. If this happens, unplug the device and allow it to cool for a few minutes. Check the air inlet and outlet grills for dust or obstructions before resuming use.
For manual cleaning, remove the rear filter grille and use a soft brush or water to clear dust and hair. Some models feature a 'Clean Filter' function; press and hold the specific button to reverse airflow and automatically clear the filter.
No, Valera straighteners should generally be used on dry hair to prevent damage, unless the specific model manual states it is designed for wet-to-dry use.
Rotocord is a patented swivel device integrated into the power cord of many Valera hairdryers. It rotates 360 degrees to prevent the cord from twisting and tangling during use.